It was not going to be an ordinary Valentineâ€™s Day weekend for Chodrow, who assumed control over more than 300 cards and two dozen or so ninjas charged with sneaking up and delivering them. Chodrow admits he was a little bit in over his head.
â€œHaving never been involved with this before,â€ he said. â€œIt was definitely an eye-opener to realize exactly how much logistical and technical work goes in to making the campaign successful. I ended up devoting a lot of time that I didn't necessarily have to tabling and planning.â€